romjue advertising logo
  • Contact Information
  • Romjue Advertising & Company
  • 913 Gulf Breeze Parkway Suite 12
  • Gulf Breeze, FL 32561
  • 850-916-2822 phone
  • 850-916-2829 fax

Romjue Advertising & Company, Inc. specializes in media planning and buying.

Our Philosophy:

Our success is based off of our client's success. We are a small firm so you receive personalized service from the owner, Trudy Romjue. We do not take on projects we cannot make a commitment of excellence for your business. We treat our client's money as if it were our own. Our goal is to get your business the most value possible with your budget.

Media Planning and Buying:

Media Research Planning starts with your business goals, target audience, and geographic target areas. Dependng on the product or service, Media Planners must do a fair amount of research to determine how best to spend the allotted budgets. Once the research has been done the budgets are then given to the media buyer.

Media Buyers/Specialists are individuals responsible for purchasing time and ad space for the purpose of advertising. When planning what to buy, they must evaluate factors based on but not limited to station formats, pricing rates, demographics, geographic, and psychographics relating to the advertisers particular product or service objectives. The Media Buyer needs to optimize what is bought and that is dependent on budget, type of medium (radio, internet, TV, print), quality of the medium (target audience, time of day for broadcast, etc.), and how much time and space is wanted. We negotiate rates and create media schedules based on a media plan contructed by the Media Planner.